As website Brand Eating reports, the Bloomberg article notes that it wasn't just the failure to sell well that brought about the McWrap's downfall. Rather, it was the failure to appeal to the target market: Millennials.
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The article also gave two main reasons that the McWraps got the boot: the launch of breakfast all day and the relatively long prep time for the wraps.
Simply put, all-day breakfast has been much more popular than the McWraps and with the addition, the kitchen workflow got more complicated. Apparently, just warming the tortilla for the wraps took 20 seconds and then the ingredients needed to be chopped up, rolled up, and packaged.
Wow!
We were certainly disappointed to learn that McDonald's was no longer offering the McWrap, and even more disheartened to learn that it was simply because they took too long to make and didn't bring in enough cash. That's certainly bad news for everyone out there who's trying to eat healthier.
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Article Source: Brand Eating
Photo Source: IB.Times
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