The company told CNN that caramel is “extremely trendy” right now. We thought caramel was something that was always in fashion, but then again we're not candy moguls!
Mars Chocolate announced earlier this week that they're going to be rolling out a caramel filling within the next few months. This will add a fourth category to their candy portfolio: crispy, smooth, nutty, and now, chewy.
While the company regularly introduces new and seasonal flavors, they create new fillings for their candy less frequently, so this is a huge deal for Mars Chocolate. Unlike with their seasonal flavors, reports say that Mars is expected to keep the caramel M&M's as a permanent member of their product line.
Wow!
We can't to try this new flavor of M&M's, and we're thrilled that the new caramel flavor will likely be permanent. This will definitely be our new favorite guilty pleasure.
Enjoy!
Article Source: Spoon University
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