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As website Foodbeast notes, the new menu items may sound intriguing, but what worked for Taco Bell doesn't automatically spell success for someone else. That's because Burger King and Taco Bell have very different images, and Taco Bell's strategy won't necessarily translate to a win for a burger joint.

Here Is The Scoop!

Burger King isn’t Taco Bell — and Burger King doesn’t realize that. Taco Bell knew what it was doing and it wasn’t as crazy as Burger King has assumed and is now banking on.

When Taco Bell unveiled its Doritos Locos Taco, it was off the wall, but it wasn’t out of nowhere. It made sense to us as a weird, fun menu addition, and we chalked it up to Taco Bell more or less vibing like some goofball friend over the years. But that wasn’t it. The reason the Doritos Locos Taco made sense to us wasn’t because ‘of course Taco Bell would do this silly thing.' No, the new, screwball item was hyper-sensible to us because, when broken down, it was only a slight change.

Taco Bell didn’t suddenly start serving taco-flavored pho or something. They just introduced a different, more sassed-up taco shell. It was the perfect balance of wild and safe. From there, they could move effortlessly into exciting future iterations — Cool Ranch, Chile Lime, et cetera — all the while keeping their menu intriguing, yet cohesive, without ever appearing desperate.

Meanwhile, Burger King is suddenly attempting to be our super-cool, in-the-know aunt or uncle after years of serving us clothes at Christmas. Indeed, Burger King is absolutely on the right track, as experimentation can prove spectacular, but the effort is currently misguided. Neither the Whopperito or Mac ‘n Cheetos are going to achieve what Taco Bell has done, because both of Burger King’s new items are clearly a Hail Mary.

The Doritos Locos Taco altered one ingredient for Taco Bell’s flagship menu item, the taco. It was certainly a buzz-worthy adjustment, but their food scientists didn’t turn the taco into a damn sandwich. For Burger King, the actual equivalent of the Doritos Locos Taco would be a series of flavored buns. But they haven’t created anything in this exploratory phase that has a foreseeable future of delightfully awaited tweaks.

The problem with the Whopperito is that it ends where it begins. Otherwise, the only way Burger King can reiterate whatever magic they assume is (hopefully) soon coming with this is if they keep exhaust various formats.

Finished!

Well, we're certainly curious about Burger King's new offerings, but we wonder how successful they'll be for the fast food chain. Do you plan to try them?

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Article & Photo Source: Foodbeast