We are wondering if people can actually go through the line and start making their own desserts or if there is going to be dessert-artists doing it for us?
Check This Out…
It’s been nearly a year since Chipotle’s E. coli/Norovirus/Salmonella crisis became one of the most widely reported food safety scandals in recent memory. Now, the company is doubling down on its recovery plan — testing new menu items (including desserts), investing in digital enhancements, and making the decision to cut investment in growing ShopHouse Asian Kitchen, the company’s Asian-inspired concept.
Below, the biggest insights gleaned from Chipotle’s Tuesday earnings call with investors:
• Chipotle desserts are on the horizon. And maybe some other new menu items, too.
Chipotle has been notoriously slow in adding new menu items (the menu remains largely unchanged since its debut in 1993), but that might be changing. According to founder Steve Ells, the chain is “actively exploring ways to offer new additions to the menu, which are a good way to entice infrequent or lapsed customers to return.”
Chorizo, which hit stores nationwide earlier this month, already accounts for roughly 7 percent of chain's sales across the country. Expect to hear a lot more about it in the future: Chipotle plans to increase advertising surrounding chorizo roughly 400 percent.
According to Ells, the company is now testing two new desserts, though he didn’t elaborate. Executives said the company is still in the process of evaluating which dessert will be rolled out nationwide. They added that the company is “close to fulfilling” the demand for a better tortilla, one without preservatives or additives.
When asked to elaborate on how much the chain plans to alter its menu in the future, Ells said, “I’m not saying that we won't add breakfast [one day],” but added that the chain would continue to focus on its core menu items.
Wow!
Are You Excited For Chipotles Dessert Menu As Much As We Are? If Sooo Tell Us About It & What You Would Like To See Served.
We Will Wait & See!
Article Source: Eater
There are no comments at the moment, do you want to add one?
Write a comment