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Many of us have loved Chipotle since they first opened. However, what they have done now will leave you totally speechless!

Everything You Should Know About The Burger Chain Suing Chipotle Is:

Tasty Burger, filed a complaint against Chipotle, claiming that the logo for the new Chipotle burger chain was stolen from them.

In a public statement, Tasty Burger CEO David DuBois confirmed that the company has issued a cease and desist letter, requesting Chipotle amend the similarities between the two logos.

You may be wondering what is this chain and why is it trying to take down Chipotle's newest business venture before it's even begun?
In 2010, Tasty Burger opened up a first location just behind Fenway Park. There's a reason this burger chain makes the official burger of the Boston Red Sox.

The chain was almost an immediate success; the restaurant aimed to give a customer-oriented experience using modern day service, but with the highest quality ingredients. The founders spent years studying the “golden era” of burger making, the 1950s. From this research, they came up with fool-proof method that combined classic burger making with modern day techniques.

The issue at hand is that Chipotle's new burger joint, Tasty Made, bares some strong resemblance to Tasty Burger's logo and name. Tasty Burger executives have even stated that they share operating space with Chipotle Boston locations, giving the company reason to believe that Chipotle is very aware of the company's existence.

With this information in mind, it seems suspiciously likely that Chipotle MAY have taken direct inspiration from their logo.

Tasty Burger views the situation as a David and Goliath-like standoff; despite Tasty Burger's success on the East coast, Chipotle is a hugely successful and nationwide chain. It would not be an exaggeration to say Chipotle is one of the giants of the restaurant industry.

Despite that, Tasty Burger and the chain's supporters are not going down without a fight. Tasty Burger executives have made clear that they intend to see this issue through until Chipotle makes the changes necessary to distinguish the companies.

Finished!

The news that Chipotle may have took their inspiration for their burger chain from another restaurant may make you look at Chipotle differently from now on. Have you been to Tasty Burger before?

Let Us Know What You Think!

Article Source: Food Beast