If you enjoy Nutella as much as the next person and have even made recipes that were inspired by the Nutella craze, then you would be interested to know how Nutella came to be and why it became such a hit in America. It is an interesting story that may surprise and even shock you!
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Nutella was Europe’s sweeter counterpart to peanut butter and remained largely out of the American diet until 1983. In its 33 years, Nutella’s made great strides, appearing in grocery stores, restaurants, and college dining halls nationwide. But how did Nutella get this big?
Nutella wasn’t initially intended to be a “hazelnut” spread. Pietro Ferrero used the nut as a filler to increase the volume of spreadable chocolate, due to its post-WWII scarcity. Nutella as we know it was launched by his son in 1964, and it immediately achieved astonishing popularity in Europe. While the spread made its voyage to America less than two decades later, its popularity didn’t reach sky-high levels until recently.
An expanded advertising budget has tripled Nutella’s sales to reach nearly $250 million, and helped it to establish a strong following in the US. The brand found its niche among America’s “hipster” and “foodie” crowds: those who make Nutella Twitter accounts, trek to Eataly to check out the new Nutella Bar, and want a toast spread that’s quirkier than the standard Skippy.
Wow!
You can use your new found Nutella knowledge to impress all your friends the next time you are enjoying this addicting spread. Did you know about the history of Nutella?
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Article Source: Spoon University
It’s so good
Thanks so much for that:)
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