McDonald's is basically “cleaning up” its Happy Meal by eliminating ingredients that aren't natural or that have been linked to potential health problems.
As fast food chains lose their popularity and standing and find themselves competing with smaller establishments, many, like McDonald's have been pushing to change their image and attract more customers.
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That includes making Chicken McNuggets and other items without artificial preservatives, and removing high-fructose corn syrup from its burger buns. McDonald's did not immediately respond when asked about which specific preservatives are being removed.
The changes come as the world's biggest burger chain fights to win back customers after three straight years of declining guest counts at its established U.S. locations. Major restaurant chains are scrambling to step up the image of their food as they face more competition from smaller rivals promising wholesome alternatives.
“Why go to the position of trying to defend them, if the consumer is saying, I prefer not to have that particular ingredient in my food?” said Mike Andres, president of McDonald's U.S., during an event at the company's headquarters in Oak Brook, Illinois, about its “food journey.”
The Happy Meal changes are part of a much larger plan for altering the chain's menu items, perhaps in an attempt to win back customers and appeal to a larger audience.
The company also said Monday it completed ahead-of-schedule its commitment to phase out chicken raised with antibiotics important to human medicine.
Reporters at the media event Monday also posted images of new items like “breakfast bowls” the company is testing. And a McDonald's chef demonstrated making Egg McMuffins with freshly cracked eggs — a point the company has been trying to emphasize in advertising to convey the message that it serves real food.
Finished!
So what do you think of the changes McDonald's is making to its menu? Will these changes encourage you to eat at McDonald's more often, or are they not enough to win you over?
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Article Source: Fox LA

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