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As reported by Yahoo Finance, several McDonald's franchise owners have criticized the chain's menu and many of its programs, including All-Day Breakfast and “Create Your Taste,” both of which owners said made kitchen operations too complicated.

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McDonald's franchisees believe the brand is in a “deep depression” and could be facing its “final days,” according to a new survey.

“We are in the throes of a deep depression, and nothing is changing,” one franchisee wrote in response to the survey by Nomura analyst Mark Kalinowski. “Probably 30% of operators are insolvent.”

Another wrote, “The CEO is sowing the seeds of our demise. We are a quick-serve fast-food restaurant, not a fast casual like Five Guys or Chipotle. The system may be facing its final days.”

More than a dozen franchisees expressed frustration with McDonald's management, saying that CEO Steve Easterbrook's turnaround plan — which includes initiatives like all-day breakfast and a shift to digital ordering kiosks — is a distraction from the core issues of McDonald's, like food quality and customer service.

“The lack of consistent leadership from Oak Brook is frightening, we continue to jump from one failed initiative to another,” one franchisee wrote.

A second wrote, “I have been in this business since the early 1970s but have not seen us this leaderless in all my time.”

The company's reaction to their frustration, one franchisee claimed, is for operators to “get out of the system” and quit the business.

What Do You Think? 

Has McDonald's tried to do too much and ended up making things so complicated they're not sustainable? Or do you think the fast food chain will be just fine?

Share Your Thoughts Below!

Article Source: Yahoo Finance