Naked Drinks Are Not As Healthy As The Claim To Be: It’s Hard To Believe What Is Loaded Inside These Bottles

As website Delish notes, the CSPI filed the lawsuit because it believes the company misleads consumers into thinking the Naked Juices drinks are healthier than they are. Further, the organization maintains that these drinks are even worse than soft drinks in some ways.

The CPSI argues that Naked Juices uses deceptive terms and taglines like “only the best ingredients” or “the goodness inside” to market the juices and smoothies, when really they're just made from cheap, nutrient-poor fruit juices. Oh, goodness.

Naked Juices also rattle off the impressive list of different fruits and vegetables that are jam-packed into the drinks on the side of the bottle. For example, Naked claims that a 15.2 ounce bottle of the Pomegranate Berry Pure Fruit drink has 1½ pomegranates, 23 blueberries, ½ apple, 34 red grapes and 34 white grapes inside.

They also label that the juices have “No Sugars Added,” which could very well be true, but even without added sugars, all that fruit adds up to about 61 grams of sugar, which is 20 more grams of sugar than a 12 oz. can of regular Pepsi soda. The first ingredient on the alleged “Pure Fruit” drink is also, “pomegranate juice from concentrate,” not even real pomegranates — womp, womp.

Despite the CSPI's claims, Naked Juices parent company PepsiCo maintains that the juice is a high-quality product, as it said in an email to Delish:

“All products in the Naked portfolio proudly use fruits and/or vegetables with no sugar added, and all Non-GMO claims on label are verified by an independent third party,” they said in an e-mail. “Any sugar present in Naked Juice products comes from the fruits and/or vegetables contained within and the sugar content is clearly reflected on label for all consumers to see.”

This lawsuit is really an eye-opener, and demonstrates the importance of scrutinizing product claims and finding out what all that terminology and all those buzzwords really mean. We think we'll stick to eating the whole fruit so we can benefit from all the nutrients it offers.

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