Over 300 Wal-Marts across the nation will begin to sell “Ugly” fruit. What is Ugly fruit, you may ask. It's just that, fruit that is ugly, or perhaps misshapen as was described in a Tasting Table article.
There is no doubt that the customers are going to have something to say about the change. The visual change to something we're so use to is bound to stir up opinions. What we don't know yet, is if customers are likely to warm up to the idea, or if Wal-Mart's idea is a good one at all.
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“One of the challenges growers have is that Mother Nature can throw a curveball such as a hailstorm, high winds or even a string of very hot sunny days, which can damage the exterior finish of fruits. While the texture and flavor remain perfect, the exterior damage usually renders these fruits unsellable in the fresh market because they fail to meet traditional grade standards.”
Though, the fruits may be misshapen, or look a bit odd they're still perfectly fine to eat. This is beneficial for the environment due to the fact that these fruits, which are deemed ‘unsellable' in other markets, will just end up in a landfill.
Article Source: Tasting Table
When most of their produce comes from Mexico, and takes days to reach shelves, of course it will expire quicker. Buy local produce, and it will last longer. It also helps local farmers and suppliers. More jobs for Americans.
Is that caption supposed to be a grammar experiment? Epic fail.