Boston Market is a truly incredible place to order some mouth watering chicken. However, why haven't they tried fried chicken like every other restaurant?
The Real Truth About Why Boston Market Never Offers Fried Chicken Is:
The chicken chain announced it was adding a new type of chicken the menu: Oven Crisp Chicken, which uses panko breading instead of frying to add texture and flavor.
Boston Market CEO George Michel told Business Insider. “Our criteria was very important: give our customers the flavor, give them the product that they've wanted, but let's not give them the guilt that comes with it, or the calories, or the grease that drips out of it.”But adding the new chicken to the menu gives Boston Market many of the benefits of selling fried chicken as its competitors does, without marring the chain's family-friendly, home-style image.
The crispy chicken is ideal for on-the-go eating, with the option to put on sandwiches or wraps. And, it appeals to health-minded customers, as it can be placed atop a salad.
Michel says that Boston Market is taking notes from Chick-fil-A's fast-casual approach to chicken. While Chick-fil-A had to challenge of making fried chicken appeal to health-conscious families, Boston Market is dealing with a very different menu.
When it comes to rotisserie, the chain is now using rotisserie ovens to cook turkey, as well as testing other rotisserie-cooked items, such as vegetables.
“Our position right now is to stay in the rotisserie platform, and to stay in the baked and grilled platform,” says Michel. “These are the platforms that we believe give you great taste, but also better-for you foods.”
Boston Market Just Gave Us Another Reason To Love Them!
Now that you know why Boston Market never serves fried chicken, you may want to visit them more often. Do you like Boston Market's chicken?
Let Us Know What You Think!
Article Source: AOL
Just tell the whole story with one click, please.
Love the food but the staff at Yonkers NY is so mean and nasty to customers
Important Info !